Real accounts. Real results.

Four accounts, four different problems. None of the fixes started with a bigger budget.

Paid search
Conversion optimization
Analytics
400%

More paid revenue in the first month

2.5x

More monthly leads on the same budget

39%

Lower cost per lead

0.6 → 8.0

ROAS, from forecast losses to a record

30%+

Higher lead contact rates

Case studies

Read the case studies

How I Scaled a Pay-Per-Lead Channel 2x by Fixing Lead Quality at the Source

How cleaning up ad copy, posting specs and media buys, plus sales and call center fixes, raised contact rates 30%+ and scaled a pay-per-lead channel 2x profitably.

How I Took an Autopilot PPC Account to 400% More Paid Revenue in One Month

How I audited and rebuilt an agency-run PPC account, fixed conversion tracking and built Looker dashboards, lifting paid media revenue 400% in the first month.

How I Turned Planned Losses Into an 8.0 ROAS Across Four Lead Gen Verticals

How fixing qualification, intent matching and call hours turned forecasted losses into record ROAS across Student Loans, Home Equity, Tax Relief and Gold.

How I Cut Google Ads Cost Per Lead 39% Across 10 Senior Living Locations

A neglected senior living Google Ads account, rebuilt on the same budget: cost per lead down 39% and monthly leads up about 2.5x across 10 locations.

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