How I Took an Autopilot PPC Account to 400% More Paid Revenue in One Month

Paid search was being run on autopilot by an outside agency with very little oversight. Campaigns leaned hard on coupons and discounts to drive traffic. That hid the inefficiencies and pulled acquisition away from what the sales team actually needed.

Conversion tracking was incomplete and inaccurate. Leadership had no reliable view of performance or ROI.

Results at a glance

• 400% increase in paid media revenue in the first month.
• 25% growth in B2B revenue.
• 60% growth in B2C revenue.

Where the account started

Discounts were doing the work that targeting and messaging should have been doing. Without trustworthy tracking, nobody could tell which campaigns were making money and which were just buying clicks.

What I changed

• Full audit and cleanup. I took ownership of the accounts, audited every campaign and rebuilt them for efficiency, intent and sustainable revenue, with less reliance on discounts.
• Aligned PPC with sales. I reworked targeting, messaging and funnel logic so paid search supported sales goals instead of creating low quality volume.
• Fixed and documented conversion tracking. Broken and missing tracking was repaired and written down, so leadership had numbers it could trust.
• Gave leadership visibility. I built Looker dashboards with clear KPIs and automated alerts that flag when performance needs a pivot.
• Set up the next agency to be accountable. Once performance was stable, I led the onboarding of a new agency with clear guidance, expectations and the same dashboards, so leadership could hold them to the numbers.

The impact

• 400% more paid media revenue within the first month
• 25% growth in B2B revenue
• 60% growth in B2C revenue
• A measurement setup and reporting the business owns, not the agency

"The agency has huge shoes to fill. You have been nothing short of phenomenal." CEO, Edcetera

What this means for your account

If you can't trust your conversion data, you can't tell whether your agency is working. Discounts and autopilot settings can make an account look busy while margin quietly disappears.

A Full-Funnel Audit will show you what's really being tracked, what's being paid for, and who is actually in control of your account.

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