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Ad Account Audit: Find Where Your Ad Budget Is Leaking

A full-funnel PPC audit of your Google, Microsoft (Bing) or Meta ads. See where your budget is leaking, what to fix first, and how to turn clicks into profitable leads.

Book your pre-audit call

Why your ad account stopped growing

Whether you built your Google Ads, Microsoft Advertising or Meta account yourself or handed it to an agency, most accounts hit the same plateau. It usually comes down to one of two things:

  • Automated recommendations that push clicks and spend, not profitable conversions
  • A generic agency playbook that treats your margins as an afterthought

Either way, nobody is watching your bottom line.

A PPC audit built around your business goals

I'm a dedicated partner, not a high-volume agency. I'm not here to fill a retainer or bill hours. I'm here to find what will actually move growth.

This audit follows the full funnel: the search or ad someone sees, the page they land on, and the moment they convert. You get clear guardrails to line up the Google, Bing or Meta algorithm with your business goals, and a roadmap to get there.

Results from a recent PPC audit

I took over a 10-location senior living account that nobody was actively managing. After a structured audit and rebuild, on the same budget:

  • Cost per lead down 39%, from $52.50 to $32.21
  • Leads up about 2.5x, from 149 to 369 a month
  • Conversionrateupfrom5.35%to7.16, on the same conservative budget
"Jaw dropping good. You make your clients look amazing and get results." Marketing Director, Multi-Location Services Company

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What the 9-point PPC audit covers

  • Account architecture: campaign and ad group structure that matches how you sell
  • Conversion validation: every tracked conversion is real and counted once
  • Keyword hygiene: match types, negative keywords, and overlap between campaigns
  • Search term analysis: the actual searches you're paying for
  • Bid strategy logic: whether automated bidding has the right goal and enough data
  • Audience and segmentation: who you reach and who you exclude
  • Ad copy and creative: message, offer, and asset performance
  • Landing page match: whether the page delivers what the ad promised
  • Top competitor gap analysis: where competitors win and where you can take share

Based on past audits, it's common to find 30%+ in recoverable budget waste.

How the audit works

  1. Fill out the short form. Tell me about your business and your ad accounts.
  2. Schedule your pre-audit call. We cover your goals, margins, and what's been tried.
  3. I run the 9-point audit. Every finding is tied to your bottom line, not platform metrics.
  4. Get your roadmap. A clear plan to cut wasted spend and align your account with your growth goals.

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Is a PPC audit right for you?

This audit is a good fit if any of these sound familiar:

  • You spend on Google, Microsoft (Bing) or Meta ads and results have stalled
  • Your account runs mostly on platform recommendations
  • You work with an agency and aren't sure what you're paying for
  • You run a multi-location business and need every market to pull its weight
  • You plan to raise ad spend and want to fix leaks first
  • Your ads get clicks, but the leads don't follow

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Ready to make it reasier for customers to find you?

Book a free call. We'll talk through your goals and what's keeping customers from finding you.

Book your pre-audit call